Social Media videos for Nicorette's new fruit flavour.

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For this project the client wanted the artwork to be pretty much exactly as the same as the printed design, including the shine behind the product.

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I animated the flat 2D shine effect using subtle enough effects which did not distort it too much.

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The product needed to pop onto the screen smoothly as well, so I kept experimenting with the way the packs interacted with the  floating assets in front of them, before until I was satisfied with the final result (and so was the client).