EXTRA GUM: CHEW GOOD

A TikTok video for Extra Gum's Chew Good campaign.

​

Initially I created a more complicated animation of the gum drops falling as well as the Chew good' text, however the client asked for them to be simplified. I also went through a lot of sounds, before realizing that a keyboard tapping sound is perfect for the gum drops appearing and falling.

 

A very enjoyable project for how simple it looks.